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Managing Project Quality

It has often been noted that the definition of quality is in the eye of the beholder. This makes it all the more important to avoid making assumptions about client expectations of quality. Meet with the client at the outset of the project to mutually define quality expectations. The following points are useful to keep in mind:

u Meeting requirements is the bare minimum. Some quality experts, especially from the manufacturing sector, simply define quality as “meeting requirements.” But in professional services, satisfying the client’s stated requirements (scope, budget, schedule) forms only part of the client’s perception of quality. It’s the minimum expectation.

u Service strongly affects perceptions of quality. Superb work product quality will go largely unnoticed by the client if the working relationship is troubled. Quality is best seen as an essential component of a great client experience, which is the definition of superior service. It cannot stand on its own.

u Quality is ultimately defined by what the project accomplishes. It’s easy to focus on the quality of your work products—drawings, specifications, studies, reports. But the true test of work product quality is the results these yield in meeting client needs and goals. Therefore your quality assurance processes should be results-driven, not just product-driven.

Preemptive Quality Assurance

The best way to ensure project quality is to work within a firm-wide quality assurance (QA) process. A QA process defines consistent expectations and practices across the firm for building quality into everything you do. The overall goal of quality assurance is to prevent, not correct errors, which both improves quality and reduces costs.

Too Much Rework

It’s estimated that 15-20% of project budgets in our industry is spent on rework. Some will argue that much of this is beyond our control. True, but we can make substantial inroads to curbing avoidable rework by applying the principles of preemptive quality assurance. Consider the dramatic savings that manufacturing firms achieved by reducing rework through Total Quality Management practices. This brought a fundamental shift from limiting quality control to inspection of finished products (the standard in our industry) to proactively improving work processes and preventing mistakes. According to the quality guru Phillip Crosby, the cost of errors increases exponentially the later in the product delivery cycle that they are discovered:

A problem that costs $1 to prevent may cost $10 to correct if caught internally, or $100 if discovered externally

The key to cost-effective project quality assurance is to help move away from the traditional “end-of-the-production-line inspection” process.

Key Causes of Unnecessary Rework

The primary cause of rework, according to PSMJ, is improper sequencing—at least for design projects. On multidisciplinary projects, the tendency is for some disciplines to start designing before they have the needed information from other disciplines. The electrical engineer, for example, begins design before knowing the placement of mechanical or structural elements in the building. Sometimes the pressure to keep people busy encourages premature, out-of-sequence work.

Other common causes (within our control) for rework include:

  • Failure to clearly understand the client’s expectations

  • Not properly planning project execution

  • Failure to seek client and stakeholder endorsement of the project plan

  • Poor communication between the client, project team, and other stakeholders

  •  Inadequately defined client deliverables at the outset of the project

  • Failure to engage senior reviewers prior to the development of work products

  •  Inadequate intermediate deliverable reviews

  • Poorly defined standard work processes

  • Failure to clearly define review roles

  • Poor coordination with client and construction contractor after design is complete

The Basic QA Process

The following describes a basic preemptive quality assurance process that seeks to prevent mistakes rather than simply catch them in the final review. This establishes expectations and secures buy-in early.

u Clarify client goals and expectations. Make sure you understand not only what the scope of work is, but how the project meets strategic and personal needs. What’s really driving the project? That’s what you ultimately have to respond to. You should also formally benchmark quality and service expectations with the client before proceeding.

u Carefully plan project execution. You should prepare a project management plan (PMP), scaled appropriately to the project’s size, complexity, and duration. Collaborate with project stakeholders to define the best approach to meet client needs, deliver great service, and maximize efficiency and deliverable quality. Involve the client as much as possible up front.

u Define deliverable content in detail. For design projects, this typically involves a basis of design report. For reports and studies, a detailed report outline should be prepared that summarizes not only the structure of the document but its core observations, conclusions, and recommendations. I call either document the “deliverable profile.”

u Gain endorsement of the PMP and deliverable profile. Secure the buy-in of the client, project team, and other key stakeholders (e.g., regulatory agencies). This involves not only agreement but commitment. It’s important to get internal senior reviewers engaged at this point.

u Actively collaborate with the project team. Superior quality and service is best achieved by project teams that work closely together. Conversely, lone ranger PMs who have minimal involvement with their project teams are at the root of many problem projects. Take steps to foster ongoing collaboration and communication.

u Closely monitor and manage project progress. The PM is responsible for keeping the project on track in terms of meeting scope, budget, schedule, and client expectations. Make sure you maintain the appropriate data and feedback loops to do this. The key is to identify and mitigate potential problems early before they become serious.

u Religiously stick to internal milestones. One of the most common quality problems is the failure to adhere to internal deadlines. This results in task completion being constantly pushed toward the client deadline, meaning that the effort is rushed and inadequately reviewed before deliverables go out the door—a sure recipe for mistakes. As PM, tightly manage internal milestones as a priority.

u Clearly define internal review roles. Reviewers should have distinct review roles, avoiding unnecessary duplication or, worse still, gaps in the review process. Some degree of overlap is desirable, but reviews tend to be more thorough when reviewers are focusing on specific things.

u Diligently check all work products. All client deliverables should be reviewed by a third party before they leave the office. More complex deliverables warrant a multiparty review. Use checklists to help ensure nothing is missed. But before third party reviews, every project contributor must check his or her own work before it is passed on.

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